Why more and more companies jumping on the business map for mother and baby? And how to dominate the market in this segment? When the market saturation or opportunities have not even if you’re new feet wet foot drain entered. …
All the while, or writing about technology companies, technology start-up or management, this time he would side with the reading of the Khuyendung.net a bit of mother and baby market, the business model of e-commerce, opportunities as well as risks in this sector. If you have any questions you can mail in the email at the bottom of the article, the contents can not be mentioned in this article will be answered via mail.
According to the Saigon marketing newspaper, the national average Bim market has nearly 5000 billion. We have 2 of Japanese and European companies are intending to invest in turn is 200tr usd and 100tr usd to open factories producing Bim in Vietnam. Not to mention the business like Diana are also investing more wire transfer to larger capacity production. The two businesses on you learn, that’s what is interesting rather than speaking out always lost.
[viral-lock]In the audience was considered easy to sell items for the children, the women and then the men should even though the map of the mother and the baby are often small but valuable frequency to shopping a lot higher, the number of design products are also abundant. In addition there is a weak key is a good kids often buy, which my mother often whispered where to buy thus spread the good. Type into the mentality like cheap of the mother should have the promotion is sales.[/viral-lock]
Sell anything, even portable, correct import or purchase online through the web and put them, the demand is huge. There is a tendency is gradually changing from from MOM would love to use this map of Europe, USA, Japan instead of the map made in China if that product is affordable or not too expensive because of the children is the number one, if not because the circumstances are always a top priority.
Huge capital market, but by the ability to meet the needs of incomplete should the parents must use alternative products cheap, poor quality primarily from China and this is a market of potential infinity when Vietnam joined the TPP and the WTO came into effect, products from Japan, Europe, America would inundate the market with much better prices today. Consumers have the opportunity to choose to buy cheap but quality, thereby also increasing demand stores when products that meet higher demand which is not yet able to meet the earlier.
Due to ‘ sniff ‘ place in this lucrative market that many brands such as KidsPlaza and Bibomart are rushing to increase number of stores in the North and extends southward to capture market share.
With a multitude of items from the tiny cotton price tens of thousands of toy car to cost several million. Sales per store are divided equally for profit on the sale price to guarantee with interest. Do not sell low-value items as essential should enterprises had closely about the type with the capital I have and had to alternate between inventory quantities of specialty stores right to capital reinvestment.
There are only a few thousand interest rate products, expensive products also interest-only a few hundred thousand Dong to standardize processes and reduce management costs while still effectively is extremely difficult. Some businesses in his bank interest rate loans dose (although interest rates are pretty low) is also quite risky if one fine day so the economy, interest rates rose and the trademark’s coverage is not yet big enough, the initial investment cost for opening new stores, capital money enter the revolving aviation will effectively have to restructure , zoom range, closing the shops less efficient.
[viral-lock]Big market but there was full of well-known brands, what about any segment for new players? This is probably the question of a lot of lists are about nhe into this market by its number. If we are to make the most of these chain stores have gone into cheap segment, the small ground. Senior market niches even if knowing the correct positioning. Long then to win in this market is not a good product or not, there are many shops or not but in positioning strategies and optimal customer management models.[/viral-lock]
Not a business can market covering child due to the number of items is too wide so the opportunity for small businesses is still very large. Make the difference in the services, product lines, marketing communications instead of discounts.
In this table will show some interesting things are probably stronger in the North, recognition in color is blue and more to the South, the red and Orange are the mainstream.
(If do not see the image click here)
About the level of brand recognition:
Shoptretho online network that pretty baby, strong offline. Catalog number of KidsPlaza and Bibomart grew quite fast recently, but are still mainly concentrated in the northern market. KidsPlaza’s identification Color quite faint, less impressive and not much different with ShopTreTho, while Bibomart is very striking with contours created the dome above the brand name in any of the shops and there are flashing lights attention when guest come over the city in the evening. Bibomart have attempted to select the location of the intersection, the lease on the corner with two façades, if visible from far away but was adamant the side-streets. This may be a change when before the shop of Bibomart are just a small corner on a one-way street, hard to find and not receptive when the line separator.
No official figures of revenue but could see the amount of your order online by shoptretho, bibomart and kidsplaza than when percentage steadily increased access, time saved is also longer and covering from SEO.
About the client:
Quite difficult to measure the level of satisfaction of the client when no Board reviews from customers but each brand today have separate imprint: ShopTretho, there are many programs to advise parents as well as marketing the right product the right season for the parents, website content changes according to the needs of each moment. The luxuriant groves in ShopTreTho also less happen however is that employees respond to missing clients professionally. Typically used to buy products here, and when I put the promotional still, Counsellor on the phone calling is also promotion but as to the staff at the counter said was forced promotion and price increases while the web continues to decline and say that this is an error sign and admin have not changed price but no solution like for this incident to the customer. This is quite a large deduction when making takes time without apology. Employees only about about to charge, missing worker at the shop respond to similar problem. See also KidPlaza for a similar case, in the event, staff at the new store needs to mobilize all from other stores to make sure the serving, but the salespeople are often new, constantly changing, less knowledgeable about each label to advise, I have twice been mistaken here. Once the wrong row suggest non-promotional air business, consultant who is the old man and the new man taking stock so that the flaws in the Bill, if not to Italy will be the price charged higher. Once the staff is incorrect about the nutritional products for babies and KidsPlaza properties also fails (though still usable) but the client will have a bad impression of a product does not guarantee the quality that only run under sales. The problem is that recently there are more clients have yelled at Kidsplaza’s employee slaps falls when putting the wrong tank wash water instead of milk. Bibomart quite professionally when using a walkie-talkie to communicate to employees and delivery are all friendly but if ordering via the web, the support is quite slow and the stores don’t have the transfer of inventory, if the remote store stocking should proactively ship goods out of stock message instead or ask guests to shop there to buy because the guests are purchased in the store closer.
The mark ShopTreTho, KidsPlaza or Bibomart are going up from the small model, available thanks to know the brand and improve the management system, then expand the distribution network. But The baby is a registered trademark of khia speed fast and field the most. Financial resources seems very good, while they are also not too focused on segment online, in contrast with the development strategy of the three remaining marks.
Advise on strategy and product development projects for large ecommerce project.
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